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    Marketing Study Set 15
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    Exam 12: Services Marketing
  5. Question
    Intangible Activities or Benefits That an Organization Provides to Satisfy
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Intangible Activities or Benefits That an Organization Provides to Satisfy

Question 18

Question 18

Multiple Choice

Intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value are referred to as


A) services.
B) goods.
C) products.
D) marketing mix.
E) ideas.

Correct Answer:

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