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Introducing New Products Sequentially into Geographic Areas of the United

Question 327

Multiple Choice

Introducing new products sequentially into geographic areas of the United States to allow production levels and marketing activities to build up gradually to minimize the risk of new-product failure is referred to as


A) limited rollouts.
B) phased rollouts.
C) market-product expansion.
D) regional rollouts.
E) phased commercialization.

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