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Kellogg's Has Several Cereals Targeted at Different Types of Users

Question 60

Multiple Choice

Kellogg's has several cereals targeted at different types of users.This is an example of multiple products aimed at multiple markets.Manufacturing these different cereals is clearly more expensive than producing one,but is worthwhile if it


A) allows for new product testing.
B) creates economy of scale.
C) doesn't reduce quality or increase price.
D) cannibalizes the earliest products.
E) stabilizes the sales revenues and profits.

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