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You Can Go to Your Nearest Hallmark Card Store and Buy

Question 49

Multiple Choice

You can go to your nearest Hallmark card store and buy a birthday greeting card for a friend and pay .50.Or you can buy a Hallmark card from its new
$0) 99 line of greeting cards,made with lesser-quality materials but just as sentimental,sold at Barnes & Noble bookstores.This is an example of


A) mass customization.
B) organizational synergy.
C) one product and multiple market segments.
D) price discrimination.
E) a Tiffany/Walmart strategy.

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