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    Marketing The Core Study Set 1
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    Exam 8: Market Segmentation, targeting, and Positioning
  5. Question
    Segmentation Based on Where Prospective Customers Live or Work Is
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Segmentation Based on Where Prospective Customers Live or Work Is

Question 54

Question 54

Multiple Choice

Segmentation based on where prospective customers live or work is referred to as


A) zip code segmentation.
B) geographic segmentation.
C) trade area segmentation.
D) MSA segmentation.
E) NAICS code segmentation.

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