Kit Kat Bars Are Marketed by Nestlé Worldwide

Multiple Choice

Kit Kat bars are marketed by Nestlé worldwide. Kit Kat is pronounced "kitto katsu" in Japanese, which roughly translates to "surely win." Japanese teens eat Kit Kat bars for good luck, particularly when taking crucial school exams. This positive result might have been missed had the company used __________ and felt it necessary to use a name without an additional meaning.

A) intentional transliteration
B) semantic symbolism
C) back translation
D) semantic analysis
E) linguistic exchange