Important Characteristics in Organizational Buying Include Which of the Following

Multiple Choice

Important characteristics in organizational buying include which of the following?

A) products that are technical in nature and purchased on the basis of specifications
B) a heavy emphasis is placed on maintaining standardization to keep costs down
C) coupons and contests are the most frequent forms of promotion
D) a fixed, nonnegotiable price is the norm
E) personal relationships are preferred to online buying over the Internet