Multiple Choice
Beth is part owner of a chain of auto repair shops. Her company was considering adding tire sales in some of its facilities, and several people were slated to meet to discuss the idea. Beth gathered information about possible distributors. Her son had been laid off from a job with one of them, so she removed this company from the group she was preparing to present to the others. Here, Beth was acting in what role in the buying center?
A) gatekeeper
B) decider
C) user
D) obstructionist
E) power broker
Correct Answer:

Verified
Correct Answer:
Verified
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