Multiple Choice
In the VALS framework, achievement-motivated consumers who have a lower level of education and household income than Achievers are called
A) Believers.
B) Experiencers.
C) Strivers.
D) Makers.
E) Survivors.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q141: In the Maslow hierarchy of needs, _
Q159: A reference group to which a person
Q192: In the VALS framework, the segment with
Q193: A bike helmet would be considered part
Q196: If you read the chapters from your
Q199: Hadley wants to purchase a fitness tracker.
Q213: When strolling through the grocery store, a
Q274: The process by which people acquire the
Q285: In marketing, advertisements or salespeople can activate
Q309: In behavioral learning, a _ is the