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    Exam 4: Understanding Consumer Behavior
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    Figure 4-6 -VALS Creates Profiles of People Based on Their Primary Motivation
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Figure 4-6 -VALS Creates Profiles of People Based on Their Primary Motivation

Question 18

Question 18

Multiple Choice

Figure 4-6 Figure 4-6   -VALS creates profiles of people based on their primary motivation and resources.In the VALS framework (Figure 4-6) ,C refers to A)  Ideals. B)  Achievement. C)  Self-Expression. D)  Survivors. E)  Innovators.
-VALS creates profiles of people based on their primary motivation and resources.In the VALS framework (Figure 4-6) ,C refers to


A) Ideals.
B) Achievement.
C) Self-Expression.
D) Survivors.
E) Innovators.

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