Customer Value Refers to

Multiple Choice

Customer value refers to

A) the need of a customer to receive the highest quality product at the lowest possible price.
B) the least expensive product that will provide most of the basic benefits.
C) a statement that, before product development begins, identifies (1) a well-defined target market; (2) specific customers' needs, wants, and preferences; and (3) what the product will be and do to satisfy consumers.
D) the unique combination of benefits received by targeted buyers that includes quality, convenience, on-time delivery, and both before-sale and after-sale service at a specific price.
E) the cluster of benefits that an organization promises customers to satisfy their needs.