Multiple Choice
The purpose of the introduction of 3M Post-it Flag Highlighters was to
A) stay ahead of trends and focus its marketing program on only one segment.
B) stay ahead of trends and focus its marketing program expanding distribution.
C) increase production economies of scale by reducing manufacturing and marketing costs for Post-it Flags and Post-it Notes.
D) preempt a competitive move by Sanford's Sharpie to introduce a similar product.
E) help college students with their studying.
Correct Answer:
Verified
Correct Answer:
Verified
Q42: Based on the marketing program 3M developed
Q43: All of the following statements about the
Q85: All of the following are points of
Q109: The founders of StuffDOT, a social e-commerce
Q114: Which of the following statements is an
Q125: The marketing concept refers to<br>A)the activity for
Q175: A need that has been shaped by
Q200: Which of the following statements about environmental
Q206: The element of the marketing mix that
Q222: Customer experience refers to<br>A) the practice of