Multiple Choice
Mauve is 60 years old and financially successful after a career in banking.She is still vitally connected to her community by participating in several civic activities.She is a life-long learner and actively participates in several senior activities that expand her personal horizons.In terms of the MindBase segments,_____ best describes Mauve.
A) Up & Comers
B) Maintainers
C) Aspiring Achievers
D) New Traditionalists
E) Renaissance Masters
Correct Answer:

Verified
Correct Answer:
Verified
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