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    Exam 5: Segmentation, Targeting, and Positioning
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    Focusing on and Considering a Message to Which One Has
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Focusing on and Considering a Message to Which One Has

Question 46

Question 46

Multiple Choice

Focusing on and considering a message to which one has been exposed is known as _____.


A) perception
B) exposure
C) attention
D) comprehension
E) interpretation

Correct Answer:

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