Multiple Choice
Katherine is a well-educated professional who is well-informed about current affairs.Although her income allows her many choices,she is a conservative,practical consumer.In terms of the VALS™ framework,Katherine would be classified as a(n) ____.
A) Thinker
B) Believer.
C) Achiever
D) Experiencer
E) Actualizer
Correct Answer:
Verified
Correct Answer:
Verified
Q10: Futures Company MindBase psychographic segmentation scheme consists
Q24: Meaning is determined solely by the message
Q36: In the PRIZM NE segmentation system,Bohemian Mix
Q98: The traditional American family (i.e.,married couples with
Q123: The biggest issue facing marketers that track
Q124: Which VALS™ group is the most likely
Q126: Ailing Outgoers are a good market for
Q128: Demographics refers to information about consumers' attitudes,values,motivations,and
Q129: In practical terms,exposing consumers to a brand's
Q132: When positioning their brands,marketing communicators draw meaning