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    Exam 5: Segmentation, Targeting, and Positioning
  5. Question
    When Positioning Their Brands,marketing Communicators Draw Meaning _____ and Transfer
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When Positioning Their Brands,marketing Communicators Draw Meaning _____ and Transfer

Question 132

Question 132

Multiple Choice

When positioning their brands,marketing communicators draw meaning _____ and transfer that meaning to their brands.


A) from the dictionary
B) objectively
C) subjectively
D) from consumers
E) from the culturally constituted world

Correct Answer:

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