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    Exam 5: Segmentation, Targeting, and Positioning
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    Which VALS™ Group Has the Lowest Income
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Which VALS™ Group Has the Lowest Income

Question 115

Question 115

Multiple Choice

Which VALS™ group has the lowest income?


A) Thinkers
B) Strivers
C) Experiencers
D) Makers
E) Survivors

Correct Answer:

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