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    Exam 6: The Communications Process and Consumer Behavior
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    When Activities Are Undertaken by Receivers to Interpret Marketing Messages,this
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When Activities Are Undertaken by Receivers to Interpret Marketing Messages,this

Question 52

Question 52

Multiple Choice

When activities are undertaken by receivers to interpret marketing messages,this is known as _____.


A)  encoding 
B)  decoding 
C)  noise 
D)  feedback 
E)  message channel

Correct Answer:

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