Solved

While Shopping to Purchase a New Car,Anita Narrows Her Alternatives

Question 54

Multiple Choice

While shopping to purchase a new car,Anita narrows her alternatives to three cars.She compares each attribute-by-attribute,and then finally chooses the one car that has,on balance,the best overall mix of features.Her preferred car is inferior to the other cars on a couple of attributes,but Anita allowed the car's superior performance on the other attributes to make up for its disadvantages.What type of heuristic did she use? 


A)  compensatory heuristic 
B)  dual-coding heuristic 
C)  affect-referral strategy 
D)  noncompensatory heuristic 
E)  lexicographic model

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions