Multiple Choice
While shopping to purchase a new car,Anita narrows her alternatives to three cars.She compares each attribute-by-attribute,and then finally chooses the one car that has,on balance,the best overall mix of features.Her preferred car is inferior to the other cars on a couple of attributes,but Anita allowed the car's superior performance on the other attributes to make up for its disadvantages.What type of heuristic did she use?
A) compensatory heuristic
B) dual-coding heuristic
C) affect-referral strategy
D) noncompensatory heuristic
E) lexicographic model
Correct Answer:

Verified
Correct Answer:
Verified
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