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    Exam 7: The Role of Persuasion in Integrated Marketing Communications
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    The Effective Component of Attitudes Focuses on _____
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The Effective Component of Attitudes Focuses on _____

Question 16

Question 16

Multiple Choice

The effective component of attitudes focuses on _____.


A) feelings and evaluations
B) beliefs
C) knowledge
D) behavioral tendencies
E) information

Correct Answer:

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