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    Exam 7: The Role of Persuasion in Integrated Marketing Communications
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    Which Tool of Influence Is Being Used When a Car
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Which Tool of Influence Is Being Used When a Car

Question 10

Question 10

Multiple Choice

Which tool of influence is being used when a car salesperson gets a consumer to agree to a price and then says they have to get their sales manager's approval?


A) reciprocation
B) commitment and consistency
C) social proof
D) authority
E) scarcity

Correct Answer:

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