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    Exam 7: The Role of Persuasion in Integrated Marketing Communications
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    When the Receiver Challenges a Message Claim,_____ Arise
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When the Receiver Challenges a Message Claim,_____ Arise

Question 60

Question 60

Multiple Choice

When the receiver challenges a message claim,_____ arise.


A) planned arguments
B) policy arguments
C) antiarguments
D) supportive arguments
E) counterarguments

Correct Answer:

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