Multiple Choice
Marketers can enhance consumers' motivation to attend to a message by _____.
A) increasing curiosity about the brand
B) repeating the ad on multiple occasions
C) employing verbal framing
D) appealing to hedonistic needs
E) using concretizations
Correct Answer:
Verified
Correct Answer:
Verified
Q2: Habituation occurs when a stimulus becomes more
Q19: Marketers can enhance the consumers' opportunity to
Q21: In Pavlov's experiment,the meat powder was the
Q26: In Pavlov's experiment,the _ was the unconditioned
Q27: When a person is attracted to a
Q37: A television commercial's peripheral cues could be
Q40: Explain the significance of the theory of
Q59: As part of the socialization process in
Q64: Margaret Stephens notices the television commercial because
Q95: According to the ELM theory,people experience only