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    Exam 7: The Role of Persuasion in Integrated Marketing Communications
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    When a Person Is Attracted to a Stimulus and Continues
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When a Person Is Attracted to a Stimulus and Continues

Question 27

Question 27

Multiple Choice

When a person is attracted to a stimulus and continues to pay attention because it holds his or her interest,_____ has occurred.


A) exposure
B) comprehension
C) voluntary attention
D) nonvoluntary attention
E) persuasion

Correct Answer:

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