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    Advertising Promotion
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    Exam 7: The Role of Persuasion in Integrated Marketing Communications
  5. Question
    Marketers Can Enhance the Consumers' Opportunity to Encode Information by _____
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Marketers Can Enhance the Consumers' Opportunity to Encode Information by _____

Question 4

Question 4

Multiple Choice

Marketers can enhance the consumers' opportunity to encode information by _____.


A) using loud music
B) using colorful ads
C) repeating brand information
D) employing verbal framing
E) increasing curiosity about the brand

Correct Answer:

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