The Process of Setting Objectives Literally Forces Top Marketing Executives

Multiple Choice

The process of setting objectives literally forces top marketing executives and marcom personnel to agree on the course that a brand's marcom strategy will take for the following planning period as well as the tasks it is to accomplish for a specific brand,thus providing a formalized expression of _____.

A)  guidelines 
B)  standards 
C)  hierarchy of effects 
D)  competitive advantage 
E)  management consensus