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The Ratio of a Specific Brand's Ad Expenditures to the Total

Question 94

Multiple Choice

The ratio of a specific brand's ad expenditures to the total product category ad expenditures is known as _____.

A) share of market (SOM)
B) share of communication (SOC)
C) share of voice (SOV)
D) share of advertising (SOA)
E) share of state (SOS)

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