What Is the Best Recommendation for a Brand That Has

Multiple Choice

What is the best recommendation for a brand that has a relatively low share of market and competitors have a relatively high share of voice? 

A)  Increase advertising expenditures to defend position. 
B)  Find a defensible niche and decrease advertising expenditures. 
C)  Attack with a large share of voice premium over all competitors. 
D)  Maintain a modest advertising spending premium over competitors. 
E)  Cut all advertising expenditures.