True/False
Voluntary attention is engaged when consumers devote attention to an advertisement or other marcom message that is perceived as relevant to their current purchase-related goals.
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q2: Habituation occurs when a stimulus becomes more
Q25: When the receiver accepts the endorser's position
Q28: A celebrity endorser will not be perceived
Q34: Which of the following is true regarding
Q38: Ad advertisement for Imodium A-D anti-diarrheal medicine
Q39: The stock prices of companies have not
Q43: Characteristics of the audience,media,message,company,and product all play
Q87: Advertisers avoid subjective judgments when deciding whether
Q91: The most effective level of fear _.<br>A) is
Q97: A potential role of sex in advertising