Multiple Choice
In general,novel messages are _____.
A) unusual
B) distinctive
C) unpredictable
D) none of these
E) unusual, distinctive, and unpredictable
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q19: There is abundant evidence that subliminal advertising
Q42: Source attractiveness consists of three interrelated components:
Q61: Humor is more successfully used with new
Q84: What can marketing communicators do to enhance
Q85: Comparative advertising _.<br>A) is less effective than
Q88: The target audience's perception of a spokesperson's
Q88: The most important factor considered by executives
Q91: The act of portraying more than one
Q93: Marketers can enhance consumers' motivation to process
Q104: Which of the following is true regarding