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    Exam 11: Endorsers and Message Appeals in Advertising
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    As a Stimulus Becomes More Familiar,people Become Desensitized to It,which
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As a Stimulus Becomes More Familiar,people Become Desensitized to It,which

Question 11

Question 11

Multiple Choice

As a stimulus becomes more familiar,people become desensitized to it,which is referred to as _____.


A) concretization
B) habituation
C) exemplaration
D) wearout
E) contextualization

Correct Answer:

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