Many Advertisements That Portray Typical-Person Users Often Include Multiple People

Multiple Choice

Many advertisements that portray typical-person users often include multiple people rather than a single individual.The reason for this practice is _____.

A) because typical-person users are less expensive
B) to provide multiple points of view
C) to generate higher levels of message involvement
D) to guard against the possibility that one endorser will be ineffective
E) to increase the consumers' perception of trustworthiness of the endorsers