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Evidence Suggests That the Use of Explicit Sexual Illustrations in Advertisements

Question 126

Multiple Choice

Evidence suggests that the use of explicit sexual illustrations in advertisements may interfere with consumers' processing of message _____ and reduce message _____.


A)  appeals; impact 
B)  arguments; comprehension 
C)  features; success 
D)  cues; appropriateness 
E)  complexity; gestalt

Correct Answer:

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