Which of the Following Statements Is FALSE Concerning Comparative Advertising

Multiple Choice

Which of the following statements is FALSE concerning comparative advertising?

A) Comparative advertising generates fewer purchases than noncomparative ads.
B) Comparative advertising is better than noncomparative ads in enhancing brand name recall.
C) Comparative advertising is seen as somewhat less believable than non-comparative advertising.
D) Comparative advertising generates stronger intentions to purchase the sponsored brand.
E) Comparative advertising is particularly effective for promoting brands that possess distinct advantages relative to competitive brands.