Multiple Choice
One of the functions of evaluation is to __________________.
A) prove the value of public relations to management
B) enhance organizational support
C) provide a means of learning what works and what does not for future efforts
D) show the return on investment that public relations can offer
E) All of these
Correct Answer:

Verified
Correct Answer:
Verified
Q16: _ can be evaluated by investigating the
Q17: Evaluating _ may involve examining the adequacy
Q18: A _ limits its scope to the
Q19: The data that results from _ evaluation
Q20: The number of radio and television stations
Q22: Which of the following is NOT one
Q23: _ refers to forces outside of the
Q24: _ involves evaluating whether or not the
Q25: Which of the following actions would be
Q26: Which of the following is a basic