Multiple Choice
Which of the following actions would be seen as part of an open-system evaluation?
A) evaluating employee publications
B) evaluating audience exposure to messages
C) evaluating change in opinions in target publics
D) evaluating change in behavior of target audiences
E) evaluating number of target audience members who register for a program
Correct Answer:
Verified
Correct Answer:
Verified
Q20: The number of radio and television stations
Q21: One of the functions of evaluation is
Q22: Which of the following is NOT one
Q23: _ refers to forces outside of the
Q24: _ involves evaluating whether or not the
Q26: Which of the following is a basic
Q27: _ can be used to interpret data
Q28: Which of the following is a disadvantage
Q29: It has been argued that _ of
Q30: Measurement by objectives is most frequently used