Multiple Choice
Goals should be evaluated to determine the long-term and short-term effects of acceptance and rejection and should be based on ____________________.
A) intuition
B) managers' mandates
C) the organization's mission statement
D) the desires of stakeholders
E) results from public opinion surveys
Correct Answer:

Verified
Correct Answer:
Verified
Q10: Which of the following is a characteristic
Q11: Detailed guidelines for implementing policy decisions are
Q12: _ plans develop specific decisions about what
Q13: _ dictate the selection of goals.<br>A) Resources<br>B)
Q14: _ are statements that specify the action
Q16: Planning and _ occur almost simultaneously.<br>A) programming<br>B)
Q17: Which of the following is NOT one
Q18: Campaign plans are sometimes referred to as
Q19: The first step in selecting audiences in
Q20: Understanding how to develop a public relations