Question 1

Which of the following is a straight line to feelings of happiness,hunger,disgust,and nostalgia?

Accepted Answer

A)  Sound 
B)  Lighting 
C)  Scent 
D)  Temperature 
E)  Colour

Question 2

In Mountain Equipment Co-op,near the entrance to the department where kayak and canoe merchandise is sold,are three kayaks suspended from the ceiling.The display attracts many customers into that department.The display is an example of a(n):

Accepted Answer

A)  end cap 
B)  gondola display 
C)  freestanding fixture 
D)  point-of-purchase display 
E)  promotional area

Question 3

What is a disadvantage of using a rounder?

Accepted Answer

The answer of What is a disadvantage of using a...

Question 4

Costco's merchandise is sold in large quantities and stacked high on metal shelving.This merchandising gives the customer a message of low prices.Which of the following merchandising techniques is Costco using?

Accepted Answer

A)  Price lining 
B)  Tonnage merchandising 
C)  Colour presentation 
D)  Frontal presentation 
E)  Idea-oriented presentation

Question 5

What is an impulse product?

Accepted Answer

The answer of What is an impulse product?...

Question 6

Which of the following statements about a grid store layout is true?

Accepted Answer

A)  The grid layout is very cost-efficient 
B)  The grid layout is not the most aesthetically pleasing of all of the store layouts 
C)  There is much less wasted space with a grid layout 
D)  The amount of merchandise on the floor with a grid layout can be significantly greater than with other types of layouts 
E)  All of these statements about the grid layout are true

Question 7

H&R Block opens many offices around the country to accommodate the tax season.The company has the ability to piece together new offices,expand existing offices or alter the design for a unique space in a matter of hours.This ability is an example of which of the following objectives?

Accepted Answer

A)  To positively influence consumer behaviour 
B)  To be flexible 
C)  To consider cost versus value 
D)  To offer services at a moment's notice 
E)  To be consistent with their image and strategy

Question 8

Which of the following is not considered an objective to be met when designing a store?

Accepted Answer

A)  The design should be consistent with image and strategy 
B)  The design should be inexpensive 
C)  The design should be meet legal requirements 
D)  The design should control maintenance costs 
E)  The design should positively influence consumer behaviour and increase sales

Question 9

A bookstore organizes its stock by topic.It has a mystery novel section,a romance novel section,a how-to-do-it section,a travel book section,etc.The bookstore is obviously using a _____ presentation.

Accepted Answer

A)  style/item 
B)  book cover 
C)  horizontal 
D)  customer benefit 
E)  usage

Question 10

In which of the following stores would you be most likely to encounter a four-way fixture?

Accepted Answer

A)  Tip Top Tailors men's clothing stores 
B)  All Creatures, a pet store 
C)  Home Hardware hardware stores 
D)  HMV recorded music and video stores 
E)  Marco Polo, a retailer of antique atlases, maps, and globes

Question 11

What is a demand/destination department or area? Where within the store are these departments typically located and why?

Accepted Answer

The answer of What is a demand/destination department or area?...

Question 12

Which of the following best describes the point-of-sale areas?

Accepted Answer

A)  They always contain sale merchandise 
B)  They can be the most valuable piece of real estate in the store 
C)  They are typically located near end caps 
D)  They are designed to attract customers into the store's various departments 
E)  None of these

Question 13

Most buying decisions are based on emotions.Which of the senses has the greatest impact on customers' emotions and hopefully on their buying decisions? What impact does it have?

Accepted Answer

The answer of Most buying decisions are based on emotions.Which...

Question 14

Imagine you are a manager of a women's clothing specialty store.Which of the following productivity measures would you be most likely to use?

Accepted Answer

A)  Sales per square metre/foot 
B)  Sales per linear metre/foot 
C)  Median gross margin per square metre/foot 
D)  Sales per cubic metre/foot 
E)  Gross margin per linear metre/foot

Question 15

Name two methods of encouraging customers to explore merchandise throughout the store.

Accepted Answer

The answer of Name two methods of encouraging customers to...

Question 16

Which of the following is a disadvantage to the free-form layout?

Accepted Answer

A)  Fixtures are expensive 
B)  More personal selling is necessary 
C)  Theft is higher 
D)  Storage and display space is sacrificed for a more spacious environment 
E)  All of these

Question 17

Store planners in conjunction with buyers typically start by allocating space based on ______________.

Accepted Answer

The answer of Store planners in conjunction with buyers typically...

Question 18

The _____________ store layout arranges fixtures and aisles asymmetrically.

Accepted Answer

The answer of The _____________ store layout arranges fixtures and...

Question 19

To determine the productivity of store space,retailers are most likely to use:

Accepted Answer

A)  sales per square metre/foot 
B)  sales per department 
C)  inventory turnover 
D)  retained earnings 
E)  asset turnover

Question 20

Signs and graphics should act as a(n):

Accepted Answer

A)  catalyst that creates demand 
B)  source of information about product benefits 
C)  example of potential consumer purchases 
D)  bridge between the merchandise and the target market 
E)  profit generator

Exam 6: Store Design, layout, and Visual Merchandising Strategy