Multiple Choice
David is starting his first job out of college with a consulting firm and wants to make a good impression on his supervisors.He noticed the attire of the associates when he was interviewed,and decided to mimic them by wearing power suits and Italian shoes.What social factor most influences David's wardrobe?
A) culture
B) family
C) reference group
D) peer group
E) subculture
Correct Answer:

Verified
Correct Answer:
Verified
Q18: La Senza Girl is a specialty retailer
Q19: The Grand Casino has identified 2,000 people
Q20: The retail market segments for licensed World
Q22: Both a weight-loss center and a health
Q24: How do reference groups affect buying decisions?
Q25: The Tackle Box is a store that
Q26: Which of the following segmentation methods would
Q28: Which of the following segmentation methods would
Q42: Sears sells Craftsman tools which come with
Q54: List five possible retail market segments for