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    Retailing Management Study Set 2
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    Exam 3: Customer Buying Behaviour
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    Which of the Following Segmentation Methods Would Be Most Appropriate
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Which of the Following Segmentation Methods Would Be Most Appropriate

Question 26

Question 26

Multiple Choice

Which of the following segmentation methods would be most appropriate for a retailer selling CDs?


A) Geographic
B) Buying situation
C) Demographic
D) Benefit sought
E) Personality

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