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    Retailing Management Study Set 2
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    Exam 14: Building Customer Loyalty: Customer Relationship Management and Service Strategies
  5. Question
    A Retailer Would Be Reducing the ______________ Gap If It
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A Retailer Would Be Reducing the ______________ Gap If It

Question 173

Question 173

Multiple Choice

A retailer would be reducing the ______________ gap if it reduced the difference between customer expectations and its perception of customer expectations.


A) communication
B) standards
C) performance
D) knowledge
E) research

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