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    Retailing Management Study Set 2
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    Exam 14: Building Customer Loyalty: Customer Relationship Management and Service Strategies
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    Groups of Customers Who Have Similar Needs,purchase Similar Merchandise,and Respond
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Groups of Customers Who Have Similar Needs,purchase Similar Merchandise,and Respond

Question 172

Question 172

Short Answer

Groups of customers who have similar needs,purchase similar merchandise,and respond in a similar manner to marketing activities are called __________________.

Correct Answer:

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