Why Is It Advantageous for Retailers to Be Vertically Integrated

Multiple Choice

Why is it advantageous for retailers to be vertically integrated?

A) Retailers can develop unique merchandise sold only in their stores
B) Retailers can expand their services easily to the Internet because they can direct orders to the manufacturer
C) Retailers have realized that to stay competitive, they must become vertically integrated
D) Customers prefer retailers who are vertically integrated
E) Retailers can develop unique merchandise sold only in their stores; retailers can expand their services easily to the Internet because they can direct orders to the manufacturer; retailers have realized that to stay competitive, they must become vertically integrated; and customers preferring retailers that are vertically integrated are all advantages.