Multiple Choice
Lydia owns the Shake Shack,a small ice cream shop on a busy beach boardwalk that specializes in a variety of milkshakes,malts and cones.She has identified her customer as a person walking on the boardwalk-mostly vacationers who want something cool and quick with no frills.She located herself close to parking for easy access,unlike some of her competitors.Lydia seems to have developed a strong:
A) business concept
B) business plan
C) location strategy
D) retail strategy
E) selling strategy
Correct Answer:
Verified
Correct Answer:
Verified
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