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Compared to Broadcast Advertising,_____ Does Not Deal with Customers as a Mass

Question 45

Multiple Choice

Compared to broadcast advertising,_____ does not deal with customers as a mass but rather creates individual relationships with each customer or prospective customer.


A)  lifetime analysis 
B)  data mining 
C)  direct advertising 
D)  indirect advertising 
E)  niche advertising

Correct Answer:

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