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    Exam 17: Measuring Ad Message Effectiveness
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    A Weight Test Means That an Identical Commercial Is Transmitted
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A Weight Test Means That an Identical Commercial Is Transmitted

Question 84

Question 84

True/False

A weight test means that an identical commercial is transmitted to two groups of households,but the number of gross rating points (GRPs)is varied between the groups during the course of the test period.

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