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    Advertising Promotion
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    Exam 17: Measuring Ad Message Effectiveness
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    ComScore ARS' Share of Choice Scores of 2
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ComScore ARS' Share of Choice Scores of 2

Question 88

Question 88

True/False

ComScore ARS' Share of Choice scores of 2.0 or lower are defined as inelastic,implying that commercials scoring this poorly are probably incapable of driving market-share gains.

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