Multiple Choice
Which of the following is an example of a push strategy?
A) a cereal manufacturer advertising during cartoon programs to reach children
B) a bank sending a mailing to the senior citizens
C) a soft drink manufacturer sending point-of-purchase displays to grocery stores
D) a children's clothing store sending gift certificates to families
E) a bicycle store advertising in the university newspaper to attract the attention of college students
Correct Answer:

Verified
Correct Answer:
Verified
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