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A Major International Study Conducted in Germany,Japan,the United Kingdom,and the United

Question 108

Multiple Choice

A major international study conducted in Germany,Japan,the United Kingdom,and the United States found that price-related promotions have _____ impact on a brand's long-term sales or on consumers' repeat buying loyalty.


A)  a large positive 
B)  a slight positive 
C)  virtually no 
D)  a slight negative 
E)  a large negative

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