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    Advertising Promotion and other aspects
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    Exam 22: Packaging, Pop Communications, and Signage
  5. Question
    A Moving Display Performs the Critical In-Store Function of Bringing
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A Moving Display Performs the Critical In-Store Function of Bringing

Question 56

Question 56

Multiple Choice

A moving display performs the critical in-store function of bringing a brand's name to the consumer's _____.


A)  attention 
B)  awareness 
C)  perceptual field 
D)  active memory 
E)  notice

Correct Answer:

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